Your One Hour Per Week Marketing Routine
If you’re anything like me, you are way too used to juggling your business needs with admin and real life. At this point, even thinking about a marketing strategy can seem overwhelming, and it ends up getting whatever time is left over at the end of the week, leading to inconsistent bursts of content with no cohesion. Sound familiar? Let’s create a simple, realistic marketing routine that takes you one hour per week, so that you can make progress without getting completely overwhelmed. Ready? Let’s get into it.
What the one-hour marketing routine is
Let’s start with defining what the purpose of this routine actually is. This is not a growth hack, or a content calendar, and it's definitely not about doing more.
Instead, this simple marketing routine is about staying visible enough to stay relevant, making steady progress instead of starting from scratch each time, and keeping your marketing aligned with your actual capacity.
One focused hour, done consistently, is far more powerful than sporadic bursts of effort followed by long gaps.
The mindset shift that makes this work
Before we get into the routine itself, one important reframe: marketing doesn’t need to feel productive to be effective. Small, repetitive actions often feel boring, but they compound over time. The goal of this routine isn’t excitement, but continuity, and lowering the threshold to actually do something, Because realistically, you’re more likely to tick something off if it feels manageable. And if you finish the hour feeling like you could do more, that’s just a good sign. It means you feel excited to keep going next time. If we burn ourselves out each time, our interest quickly fades. Leave a spark in the tank instead.
The one-hour marketing routine
So here we go. You can do this all in one block, or split it across the week, if that feels more manageable for your schedule. Just follow the steps and you will make strides forward.
Step 1: orient yourself (10 min)
Start by grounding yourself before doing anything else. Ask yourself a few questions. Feel free to jot down the answers as you go:
What am I focusing on this month?
What’s one thing I don’t need to think about right now?
What does progress look like this week?
If you use your Marketing Focus Sheet (it’s a free download if you haven’t got it yet), this is the moment to glance at it.
This step prevents you from defaulting to reactive or random marketing.
Step 2: one visibility or trust action (20 min)
Choose one small action that helps people find you or trust you a little more. Here are a few examples to get you going:
Create one piece of content - such as a photo, video, before-and-after, in progress.
Share one post, update, or story
Write a short email to your database
Improve one article or page on your website
Share a snippet behind the scenes
You’re not trying to cover everything everything right now. You’re showing up to do something.
Step 3: one conversion-supporting action (15 min)
Remember, converting your audience is not about selling aggressively. It’s about reducing friction and answering the questions people already have, to help them towards their decision to purchase what you sell, whether that’s a product or service. Again, here are some examples:
Explain your process or offer more clearly on your website
Share a customer experience or review on social media or on the website
Answer a common question you get asked - in a video or in text form
Clarify who something is (or perhaps isn’t…) for
Gently remind people how they can buy from you
Think reassurance here, not persuasion. It’s all about optimising the journey people take to get to a purchase.
Step 4: help future you (10 min)
Use the final minutes of the hour to make next week easier for yourself. Here are some ways you can do it:
Jot down ideas that may have came up while you were working
Review one metric and write it down, such as website visits, enquiries or sales. You can then track these over time.
Write down what felt easy or difficult this week.
This step reduces the mental load you carry between marketing sessions and allows you to park things that you want to work on, but don’t have time or energy for yet.
What will this do to your marketing?
Week to week, this routine might feel small and perhaps insignificant. But over months, it creates consistency and clarity for you to move the needle on the things that work, and spend less time and energy on the things that don’t. By using pockets of time, you can achieve more than you think - from improving your messaging, creating snippets of content, and helping people convert.
If you have more than an hour a week - great! There is plenty more you can do. But if you don’t, that’s ok, and you can still make strides in the right direction, which will help both your business and your confidence.
Most importantly, it keeps your marketing alive, even during busy or intense periods, which is great in the long run.
