Marketing that feels good
Learn marketing through psychology, strategy, and storytelling
About Matilda
Hi, I’m Matilda! I’m here to help small business owners get started with and level up their marketing game.
I’m a senior digital marketer with a background in Psychology, and I’m on a mission to create tools, courses and templates that help small businesses understand their customers and feel confident in their marketing.
With a degree in Psychology & Neuroscience from Oxford University, an MSc in Psychotherapy and a decade of experience in the digital marketing world, my favourite thing is to create marketing strategies that both connect with the audience, and feel authentic to the business.
So welcome to my digital HQ, where I create marketing tools, courses and resources specifically tailored to small businesses, so that you can grow your venture in a way that feels good - and works.
Marketing Strategy
If you’re stuck, not even sure where to begin, or if you just need a sparring partner, I can help you get on track with your strategy.
AI for marketing
It’s here to stay, so let’s make the most of AI to level up your business and marketing. I teach several levels to help you get started with and master AI.
Digital products
I have a bunch of templates, guides and tools that will make your life a whole lot easier and less chaotic.
Free resources
Get started without spending a penny with my bitesize guides, checklists, template and mini lessons.
Data analysis
I help you make sense of the stats and figures so that you can start to optimise and get even better at what you do.
Courses and workshops
Beginner-friendly, non-technical courses and workshops that help you with strategy, mindset and frameworks to level up your marketing game.
What I do
I support small business owners through tools, tips and courses on marketing and AI, to help you level up your business and find your people without spending heaps of time and money in the process.
I’m passionate about psychology, storytelling and data, and combine these into bitesize nuggets that you can tackle when your busy schedule allows.
Curious? Sign up to my newsletter and you’ll get a dose of marketing inspiration regularly. Don’t worry, it won’t overwhelm you or your inbox, I promise :)
Dive into the Knowledge Hub
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Why Small Business Owners Feel Overwhelmed by Marketing
January can be really loud for small business owners. We are bombarded with tips, tricks and strategies to grow our business, but in trying to do it all, we often end up getting paralysed and overwhelmed. In this article, dig into this, and provide you with a tool that can help.
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How to Decide What to Focus on in Your Marketing This Month
One of the most common questions I hear from small business owners is “What should I actually be working on in my marketing right now?”.
The question comes from a place of limited time, energy and cognitive space to make decisions. Let me break it down for you, and let’s work it out step by step.
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How to Build a Simple Marketing Funnel for a Small Business
So many small business owners hear the phrase “marketing funnel” and immediately picture something complicated, corporate, and overwhelming. But a funnel is really just a simple way of guiding people from “I’ve never heard of you” to “I trust you and want to buy.”
